rtCamp Landing Page
Landing Page・Branding・Desktop・Ideation
Overview
About the company
rtCamp is a WordPress.com VIP partner and world-class provider of WordPress solutions for enterprises. They specialize in providing robust enterprise-grade solutions for publishing agencies, entertainment conglomerates, and multinational companies.
Project background
I was approached for this project during an online event I reached the rtCamp team and got a chance to take a try for their landing page redesign.
Role
Brand identity, interaction design, visual design
Timeline
July 2020
Outcome
High-fidelity mockup
Process
Brand identity
I started with creating a brand identity that sets the tone for the rest of the digital products. Conducting some research on the product initially, I firstly assume that the key feature questions were addressed in the innovative brief.
Based on the direction, I then started creating a mood board to organize my inspirations. The mood board then set the foundation of the following color palette, and typography.
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Innovative brief excerpt
Who are the target audiences?
Modern businesses who need a trustworthy partner to help optimize for their business success.
Who are the competitors?
Indglobal, Orange Mantra, Solwin Infotech.
What makes rtCamp’s service unique?
Diversity— It serves for businesses ranging from software, e-commerce, publishing to non-profit institution.
Comprehensiveness — The service includes in-house employee training and everything from code to web strategy review and maintenance.
Integration — Each of the solution can be seamlessly integrated with other services from different aspect.
What personality does rtCamp want to project to their audience?
Minimalist, simple, professionalism, high quality.
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